CaratLane Celebrates Self-Expression with ‘Everyday 22KT’ and Festive Edit for Diwali
In an empowering celebration of individuality, CaratLane introduces its Diwali Festive Edit, inviting women to express themselves through a diverse range of jewellery. The campaign, centered around the powerful message “Suni sabki, par kari apne mann ki,” encourages women to embrace their authenticity, unbothered by societal norms.
As an omni-channel jewellery brand, CaratLane curates a stunning collection featuring everything from diamonds to gemstones, aligning with the brand’s philosophy of #KhulKeKaroExpress. This festive selection showcases unique designs that resonate with various styles, blending contemporary flair with festive charm.
This year, CaratLane is particularly focused on the rising consumer interest in gold jewellery following a customs duty reduction. The introduction of ‘Everyday 22KT’ gold caters to the modern woman, offering versatile pieces that marry tradition with modern aesthetics.
Atul Sinha, COO of CaratLane, emphasizes, “At CaratLane, jewellery is not just adornment—it’s a means of self-expression. With the Festive Edit, we offer designs that enable every woman to showcase her true personality, whether through diamonds, gemstones, or our new ‘Everyday 22KT’ Gold.”
The launch of a captivating Diwali film beautifully illustrates how women use jewellery as a tool for self-expression. This narrative resonates deeply with CaratLane’s mission, aiming to empower women to rise above negativity and embrace their true selves.
Parikshit Bhattaccharya, Chief Creative Officer at BBH India, notes, “Our aim is to highlight the purpose of jewellery as a medium of self-expression. Each piece serves as a reminder to express oneself authentically, inspired by the success of our previous initiative, ‘Wear Your Wins.’ We believe this message will resonate strongly with women.”
Join CaratLane in celebrating the spirit of Diwali with jewellery that reflects your unique identity and inspires you to shine unapologetically.
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