De Beers and GJEPC Collaborate to Enhance the Indian Natural Diamond Market

On August 1st, De Beers and the Gem and Jewellery Export Promotion Council (GJEPC) convened in Mumbai to explore ways to strengthen the natural diamond market in India. The primary focus of the meeting was on enhancing education and awareness about natural diamonds.

Key figures from De Beers included Ms. Shweta Harit, Global Senior VP; Mr. Amit Pratihari, Vice President of De Beers Forevermark India; and Ms. Jodine Bolden, Director of Education. They stressed the importance of increasing attention to the Indian market, which is becoming increasingly significant in the global diamond industry. Representing GJEPC were Diamond Panel Members Mr. Nilesh Kothari and Mr. Milan Chokshi, along with Executive Director Mr. Sabyasachi Ray.

The De Beers team underscored the need to harness industry-wide expertise to tackle market-specific challenges and offer educational support to retailers, especially in smaller towns and cities. This collaborative effort between De Beers and GJEPC aims to promote the value of natural diamonds and encourage retailers to broaden their product ranges.