Forevermark Chooses India for First Global Flagship, Outlines Ambitious Expansion
Key Highlights:
- Forevermark launches its first-ever global flagship in New Delhi’s South Extension.
- Plans to open 15 new stores in 2025 and scale up to 100 stores in five years.
- New brand identity positions Forevermark as an aspirational everyday diamond brand.
- Campaign “This One’s For Me” celebrates modern women who embrace self-expression.
- Focus on natural diamonds as rare, authentic, and enduring in value.
In a landmark move for the global diamond industry, De Beers Group’s Forevermark Diamond Jewellery has launched its first-ever global flagship store in New Delhi’s South Extension, officially debuting as a standalone jewellery brand. The decision to anchor this historic launch in India underscores the country’s growing prominence as one of the world’s most dynamic natural diamond markets.
India at the Heart of Forevermark’s Global Strategy
The launch also marks the unveiling of Forevermark’s refreshed brand identity — positioning itself not only as a creator of exquisite high jewellery pieces but also as an aspirational everyday diamond brand that resonates with modern women who embrace individuality and self-celebration.
Speaking at the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, remarked:
“With rising disposable incomes and a deep cultural affinity for natural diamonds, we have seen year-on-year double digit rises in consumer demand for natural diamond jewellery in India. As the category is projected to grow to nearly US $20 billion by 2030, India remains central to Forevermark’s long-term vision. Every Forevermark diamond embodies not only exceptional craftsmanship but also a story of meaningful impact. When someone chooses Forevermark Diamond Jewellery, they are not only celebrating a personal milestone, but also embracing a legacy of care, responsibility, and timeless artistry. We are thrilled to begin this new chapter for the brand in India.”
Expanding Footprint: From Delhi to 100 Stores Nationwide
Forevermark has announced plans to open 15 new outlets in 2025 and scale its presence to 100 stores across India within five years.
Key Expansion Highlights:
- 15 new stores targeted in 2025
- 100 stores planned by 2030
- Market value for natural diamond jewellery projected at $20 billion by 2030
Adding to this vision, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said:
“Our launch in India represents a defining moment for Forevermark. With the country’s deep-rooted legacy in jewellery and the evolving aspirations of today’s consumer, this is the perfect time to bring our philosophy to one of the world’s leading diamond destinations. Forevermark’s debut also marks the beginning of an ambitious retail expansion strategy — up to 15 stores in 2025 and a long-term vision of 100 stores by 2030. Among the world’s most beautiful diamonds, Forevermark celebrates individuality and modern artistry, offering creations as beautiful, rare, authentic and unique as the women who wear them. Each Forevermark store will reflect the brand’s commitment to authenticity, design innovation, and the timeless rarity of natural diamonds, tailored for today’s woman.”
A New Narrative: Diamonds for Everyday Moments
At the heart of Forevermark’s refreshed identity is its campaign, “This One’s For Me”, which champions diamonds as companions in everyday life — not merely adornments for special occasions. This shift reflects the aspirations of a new generation of women who view jewellery as a celebration of self-expression.
Natural Diamonds Hold Their Ground
The launch coincides with India’s festive and wedding season, a time when jewellery demand traditionally peaks. With lab-grown diamonds facing declining prices and interest globally, Forevermark’s focus on natural diamonds — rare, authentic, and enduring — may give it a distinct edge in capturing the evolving preferences of Indian buyers.
A Flagship That Marries Global Luxury with Indian Tradition
Each Forevermark diamond carries a unique inscription, symbolising its natural origin and the brand’s commitment to responsibility, rarity, and artistry.
The flagship store in Delhi is designed to embody these values, merging global design sensibilities with India’s rich jewellery traditions.
The debut was celebrated through a two-day immersive event in New Delhi, blending fashion, art, music, and luxury, and culminating in the flagship store’s grand inauguration.
India: The Beating Heart of Forevermark’s Next Chapter
Forevermark’s decision to start its new global chapter in India reflects both confidence in the market’s potential and its recognition of India as the beating heart of the world’s diamond story.
FAQs on Forevermark’s India Launch
When did Forevermark open its first global flagship store?
Forevermark launched its first global flagship in September 2025 at South Extension, New Delhi.
How many stores does Forevermark plan in India?
The brand will open 15 new stores in 2025 and scale up to 100 stores across India within five years.
What is Forevermark’s new campaign called?
“This One’s For Me” — designed to position diamonds as part of everyday self-expression.
Why was India chosen for the global flagship?
Because of double-digit growth in demand and a projected $20 billion natural diamond market by 2030.
How does Forevermark differentiate itself from lab-grown diamonds?
By emphasising natural diamonds as rare, authentic, and enduring in value.
