PGI India Ignites Platinum Momentum with 2025 BSM in Kochi

Platinum Guild International (PGI) India hosted its 2025 Buyer-Seller Meet in Kochi, energizing the platinum jewellery trade ahead of the festive rush.

The 2025 edition of PGI India’s annual Buyer-Seller Meet (BSM) took place at the Grand Hyatt in Kochi, bringing together 60 retail partners and 14 prominent manufacturers. The event served as a strategic platform to drive growth, collaboration, and innovation across India’s platinum jewellery market.

Retailers previewed and placed advance orders for new collections under PGI’s flagship brands—Platinum Love Bands, Platinum Evara, and Men of Platinum—geared towards the festive and wedding demand spike. These lines will be promoted through robust, integrated campaigns targeting aspirational, style-conscious consumers.

This year’s BSM emphasized platinum’s evolving identity in India—from niche to mainstream. With younger audiences showing a strong inclination for sleek, modern jewellery and favourable pricing trends, PGI is leveraging design, storytelling, and digital marketing to position platinum as a meaningful choice in a saturated market.

Interactive sessions led by PGI India’s senior team spotlighted strategies such as bi-metal creations, retailer-exclusive lines, and data-backed promotional tools. These initiatives are aimed at increasing visibility and enriching the retail experience.

The meet also marked PGI India’s ongoing commitment to fostering retail partnerships and driving business outcomes. Encouragingly, the event generated substantial order volumes—underscoring platinum’s strengthening traction in the Indian market.

As the 2025 Buyer-Seller Meet concluded, the message was clear: platinum is gaining pace, powered by innovative design, strong retail support, and changing consumer attitudes. PGI India is well-positioned to lead this transformation during the upcoming season.