PGI India Unveils 7th Edition of ‘Platinum Season of Love’ Across 1800+ Stores
Platinum Guild International (PGI) India has officially launched the seventh edition of its flagship retail campaign, ‘Platinum Season of Love’, a nationwide initiative aimed at amplifying consumer demand for platinum jewellery and reinforcing retail partnerships across the country.
Running from April 25 to May 31, 2025, the campaign will span over 1,800 stores in more than 360 cities, including metro hubs and tier 1, 2, and 3 locations—marking its widest reach to date.
This annual initiative has become a vital part of PGI India’s consumer marketing calendar, showcasing its signature platinum jewellery collections:
- Platinum Love Bands
- Men of Platinum
- Platinum Evara
All pieces are crafted in 95% pure platinum, known for its rarity and symbolic value, and designed to resonate with the modern consumer’s sense of authenticity, meaning, and self-expression.
“The return of Platinum Season of Love reflects our ongoing commitment to placing the consumer at the center,” said Vaishali Banerjee, Managing Director, PGI India. “Through strategic retail collaborations, we aim to continue building momentum and delivering sustained growth for the platinum category.”
A Stronger Retail Push in 2025
Building on the success of 2024—which saw 1,650 participating stores—the 2025 campaign has expanded its footprint and is perfectly timed to align with key buying seasons like weddings and Akshaya Tritiya.
Retailers across India have expressed high expectations for this year’s campaign:
- Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers, shared, “PGI’s push for both Men of Platinum and Platinum Love Bands is sure to create strong market momentum this season.”
- Milan Shah, Director, Kalamandir Jewellers, added, “This initiative always delivers, both in sales and team motivation. We’re confident of even greater impact this year.”
- Anand Ananthapadmanabhan, MD, GRT Jewellers, noted, “It’s a perfect opportunity to engage younger audiences and offer exclusive platinum experiences.”
- G.R. Radhakrishnan, also from GRT Jewellers, emphasized, “It’s more than a promotion—it’s a meaningful connection with customers looking for heirloom-quality pieces.”
- Joy Alukkas, Chairman, Joyalukkas Group, said, “The campaign energizes our teams and helps drive strong quarterly sales.”
- Varghese Alukka, MD, Jos Alukkas Jewellery, remarked, “With the season launching before Akshaya Tritiya, we’re aiming to exceed all past records.”
- Suvankar Sen, MD & CEO, Senco Gold & Diamonds, concluded, “With exclusive collections like ‘I Do’ Platinum Love Bands, Aham, and Platinum Nova, we see great potential to boost sales.”
Looking Ahead
With its strategic timing and expansive retail support, the 7th edition of Platinum Season of Love is set to be a standout campaign for PGI India. As consumer preferences shift towards meaningful and enduring jewellery, platinum continues to shine as a symbol of modern love and individuality.
Image Courtesy: PGI
