The IIJS Premiere Show 2024 has witnessed the grand opening of De Beers Group’s new sustainable booth, marking a significant milestone in the company’s commitment to environmental responsibility. This cutting-edge exhibit not only highlights De Beers’ dedication to eco-friendly practices but also sets a new benchmark for the jewelry industry.
In a statement about the launch, Paul Rowley, Executive Vice President of Diamond Trading at De Beers Group stated, “The Indian consumer’s love affair with natural diamonds and all they represent is going from strength to strength. With demand for diamond jewellery growing faster in India than anywhere else in the world, inspirational India has become the second largest market globally for natural diamond jewellery sales.
With a discerning consumer and a growing economy, the opportunities in the region are endless. At De Beers, we look forward to evolving our iconic Forevermark brand so it caters directly to the modern jewellery buyer in India. With its focus on beautiful, rare and responsibly sourced diamond jewellery, and a commitment to introducing stunning collections that combine the best of Indian and international design cues, its potential is enormous.
Meanwhile we are excited to continue working with all our industry partners here in India, the home of the diamond industry’s midstream, to continue to shape a future of shared and sustained success.”
