Bvlgari starts digital boutique in India in tie up with Tata CLiQ Luxury
As per recent reports, Tata CLiQ Luxury has partnered with Bvlgari, marking the renowned Roman jeweler’s inaugural foray into India’s e-commerce space. This collaboration will see the launch of Bvlgari’s first digital boutique in India, where customers can purchase a curated selection of Bvlgari’s exquisite jewelry, handbags, and timepieces online.
Gopal Asthana, CEO of Tata CLiQ, expressed enthusiasm about the partnership, emphasizing that it elevates their luxury offerings. “Our focus on jewellery, watches, and accessories is further strengthened by this launch,” he stated. Similarly, Jean-Christophe Babin, CEO of Bvlgari, conveyed excitement about reaching Indian customers who appreciate beauty and craftsmanship, noting the shared values of both brands.
The digital boutique will feature a range of iconic Bvlgari designs, including the coveted Serpenti and Octo collections, along with India-inspired creations such as the B.zero1 kada bracelet and the Bvlgari mangalsutra. A luxury concierge service will enhance the online shopping experience, providing personalized guidance from trained experts.
As the luxury e-commerce sector continues to evolve in India, both companies aim to address the growing demand for premium products, particularly in non-metro areas. Babin emphasized the importance of perceived value in a price-sensitive market, outlining Bvlgari’s plans for further expansion, which includes enhancing their digital presence and opening several monobrand stores across the country.
With this strategic partnership, Tata CLiQ Luxury and Bvlgari are poised to capitalize on the burgeoning potential of luxury e-commerce in India, offering a seamless blend of exclusivity and accessibility to discerning customers.
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