De Beers Jewellers has appointed Henry Jun Liu as its new Chief Marketing Officer (CMO), based at the company’s London head office. In this key leadership role, Jun Liu will spearhead the global marketing strategy for the renowned luxury jeweller. He will focus on driving ambitious growth and further strengthening De Beers’ position in the competitive jewellery market.
Joining the De Beers Executive Committee, Liu brings over 20 years of international marketing experience to the table. His background includes over eight years in luxury jewellery and senior roles at top brands such as Tiffany & Co., McCann-Erickson, Procter & Gamble, and Estée Lauder.
Prior to his appointment at De Beers, Jun Liu was Senior Director of Global Marketing at Tiffany & Co. in New York. He holds a BA in Communications from Shanghai International Studies University and an MBA from the University of Toronto Business School.
With his wealth of expertise, Liu is expected to make a significant impact on De Beers’ marketing initiatives and growth strategies.
Céline Assimon, CEO of De Beers Jewellers, expressed her excitement about the appointment, saying, “I am delighted to welcome Henry to our team. His extensive global experience and expertise will be instrumental as we continue to drive De Beers forward in this next phase of growth. I look forward to working closely with him to elevate our brand even further.”
In response, Henry Jun Liu shared his enthusiasm for his new role: “It is an incredible honour to join De Beers Jewellers, a House known for its creativity and remarkable potential. De Beers is globally renowned for the artistry of its high jewellery and exceptional diamonds.
“Our mission is to ensure that all of our collections are celebrated and recognised on a global scale. I am excited to work alongside the team to craft a narrative that resonates with today’s luxury consumers, while staying true to the brand’s rich heritage.”
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