Mr. Sachin Jain, Regional CEO for India at the World Gold Council, addresses the IAGES at IIJS 2024

The Indian gold industry has unveiled the Indian Association for Gold Excellence and Standards (IAGES), a new self-regulatory body to foster trust and transparency within the sector. Supported by the World Gold Council, IAGES is designed to boost consumer confidence by promoting fair, transparent, and sustainable practices throughout the industry.

IAGES will develop a comprehensive Code of Conduct and an audit framework based on the World Gold Council’s Retail Gold Investment Principles. This initiative, formed by national industry groups such as the Indian Bullion and Jewellers Association (IBJA), All India Gems and Jewellery Council (GJC), and Gem and Jewellery Export Promotion Council (GJEPC), will provide gold providers with best practice guidelines and implementation roadmaps.

The IAGES logo symbolizes industry unity, with its red color representing purity and India’s vibrant culture. While the Code of Conduct will be accessible to all, adoption will be voluntary. Membership registrations will open soon, with IAGES expected to be operational by early 2025.