GSI’s gemology seminar enhances sales expertise of EISH by Anand Jewels/GSI sensitizes sales staff of EISH by Anand Jewels with a holistic gemology seminar
The rigorous training session equipped the retail staff on aspects beyond the 4Cs of diamonds, sales techniques for HNI clients, customer experience, and related aspects
Gemstones, an inseparable part of fine jewellery, need astute attention and examination from the mine to the market. Transparent practices build lasting loyalty in the current luxury jewellery market, wherein experiential high-value items such as gemstones demand awareness both for the seller and the end-consumer that ultimately lead to informed and satisfactory purchases. Sensing this need, Gemological Science International (GSI), a leading global gemological lab, recently conducted a specialised seminar titled ‘Introduction to Gemstones & Diamonds’ for EISH by Anand Jewels in Indore.
Led by Deepa Srinivasa, Chief Gemologist, GSI India, the session emphasized the need for in- depth understanding the basics of diamonds and beyond its 4Cs (Cut, Color, Clarity, and Carat Weight), empowering participants to elevate their engagement with customers. The EISH team, through this seminar, received a deep dive into the history of diamonds, their journey from mines to market, and a broader knowledge of global diamond sources. Additionally, they learned to appreciate the key attributes of coloured gemstones, allowing them to better communicate the intricate value of each piece to their customers.
The educational seminar addressed modern jewellery trends while also focusing on practical aspects such as gemstone care and maintenance, which equipped their sales staff with know-how about customer behaviour and product preferences. Adding to this thorough corporate training programme was a session on sales techniques, inspiring the entire team of EISH to engage in more insightful sales interactions and ultimately convert high-value clients faster.
Ramit Kapur, Managing Director of GSI’s India operations, noted, “As the jewellery industry grows more sophisticated, so must the knowledge and skill set of those representing it. Our goal with these seminars is to equip professionals with the insights needed to not just sell but to communicate the true value of the pieces they offer. This ultimately enhances the customer’s buying experience.”
“At EISH, we see the jewelry buying journey as an experience that should delight customers at every step. Well-trained staff are the key to this, as our customers deserve the full story behind each piece—the origin, quality, and details of the gemstones. GSI’s training has greatly enhanced our team’s expertise, allowing them to confidently engage with customers and provide a more complete, enriching shopping experience,” said Ishika Anand, Founder- EISH. With its forward-thinking approach, GSI continues to empower jewellers through such training programmes that reflect the changing dynamics in sustainability, product longevity, craftsmanship, and related aspects that determine customer decisions in the national and international jewellery markets. The outcome of these seminars is clear: more knowledgeable staff, better customer engagement, and a stronger reputation for the brands they represent.
